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  Andrew Armour

  Collaborative Consultant, Partnership Professional, Marketing Man

  Thank you for visiting my site. I am a media industry marketing professional and a specialist in partnership development, collaboration and relationship management. My career has covered entertainment, advertising and digital marketing in UK and internationally. I am the founder of Benchstone Limited and now provide marketing and project consultancy, conference, meeting & workshop facilitation.

  

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• My Most Recent Blogs

  • To Sell Is Human –So Does Collaboration Make Us Superhuman? Dan Pink, At The RSA April 10, 2013
  • Seven Rules For Building Effective Marketing Workshops February 21, 2013
  • What Happened To The Office Of The Future? Ben Hammersley Speaking At The RSA February 21, 2013
  • How Building Trust Creates Partnerships & Innovation: The 2013 GE Innovation Barometer January 28, 2013
  • The Best Marketing, Collaboration And Innovation Articles, Research And Blogs From 2012 December 13, 2012

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  2012 Summer Olympics Andrew Armour Android Apple Benchstone Benchstone.co.uk Benchstone Limited Benchstone Marketing Beth Comstock collaboration CollaborativeEdge Content entertainment Galaxy Tab Gary Hamel Google Harvard Business Review HBR Henley Management School Innovation iPad kevin kelly Marketing MarketingCafe marketing collaboration Marketing Innovation Marketing Partnerships Marketing Pioneering mobile More About Benchstone Limited Morten T Hansen music Partnership partnership marketing partnerships Partnerships & Collaboration Pubs Seth Godin Sky Social media Stefan Lindegaard Tablet The RSA Twitter Where Good Ideas Come From: The Natural History of Innovation

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  • Why INNOVATION is driven by COLLABORATION; importance of CURIOUS QUESTIONS & DEEP LISTENING, See Business Insider goo.gl/Ra4MO 1 day ago
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  • "Thinking up NEW IDEAS is relatively EASY. If we gave you five minutes, you could come up with TEN" @Helen_Gammons goo.gl/SGJhi 1 day ago
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• Stefan Lindegaard – On Open Innovation

  • Embrace Failure to Build a Stronger Innovation Culture
    The fast pace of change, business and thus innovation requires several changes in the innovation processes as well as in the innovation culture in today’s organizations. One key element is that they must embrace and foster a …

• IDEO – On Innovation

  • Articles: IDEO’s Designs On— Packaging Launches
    Core77 and Fast Company cover IDEO’s Designs On— Packaging online launch. Expired and Synthetic Biology are spotlighted.

• From Seth Godin

  • Levels of marketing magic, the placebo effects of desire May 21, 2013
    ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire. UTILITY: The album is good, the software is useful, the book changes things. It works better than we hoped. Exceeding expectations pays significant dividends. REMARK: It's purple. […]
    Seth Godin

• From Kevin Roberts

  • Hackers vs Programmers May 21, 2013
    Image Source: tangooscarmik3.deviantart.com I’ve often said that at Saatchi & Saatchi we prefer Outlaws to Sheriffs, Pirates to the Navy and Hackers to Programmers. The Saatchi & Saatchi Creative Quorum in Singapore - five executive creative directors from the Asia Pacific who drive new creative thinking across the region - defined this for us. A hac […]
    Kevin Roberts

• From Kevin Kelly

  • Personal Shadow Outsourcing January 17, 2013
    Originally posted in The Technium For years I've heard apocryphal stories of knowledge workers in Silicon Valley who outsourced their job themselves. They had permission to work at home, but in fact outsourced their work to cheap Chinese or Indian labor. The Valley worker would work only a few hours per day overseeing his help, and goof off the rest. Th […]

• Media News – Media Week

  • Bepanthen to sponsor baby and parenting shows on Discovery
    Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
    Priyanka Mehra Dayal

• The MIX: Management Exchange -

  • Creating the High-Trust Organization
    John Mackey John Mackey American society appears to be undergoing a crisis in trust. Most of the major organizations that we depend upon, including governments of all types, corporations, our health care system, our financial institutions, and our schools all seem to be failing us. Indeed, I do not believe it is an exaggeration to claim that our society is a […]
  • Vineet Nayar: Where is the real value in your organization?
    Vineet Nayar Vineet Nayar HCL Technologies CEO Vineet Nayar describes the company's "employees first, customers second" principle—and the innovation journey it launched. Watch video
  • Terri Kelly: Are you ready to give up power to get results?
    Terri Kelly Terri Kelly MIX Maverick Terri Kelly, CEO of W.L. Gore, makes the case for a new brand of distributed leadership. Watch video
  • John Mackey: What's love got to do with it?
    John Mackey John Mackey Here’s a radical idea: if you want your people to trust you, start trusting them, says Whole Foods CEO John Mackey. Watch video
  • Good Boss, Bad Times
    McKinsey & Company McKinsey & Company Management expert Robert Sutton shares lessons on handling layoffs and teams in crisis. This is a Conversation Starter, one in a series of invited opinions on topical issues. Layoffs, pay cuts, and organizational reordering have become widespread realities in the downturn. In this video interview, management prof […]