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  Andrew Armour

  Collaborative Consultant, Partnership Professional, Marketing Man

  Thank you for visiting my site. I am a media industry marketing professional and a specialist in partnership development, collaboration and relationship management. My career has covered entertainment, advertising and digital marketing in UK and internationally. I am the founder of Benchstone Limited and now provide marketing and project consultancy, conference, meeting & workshop facilitation.

  

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• My Most Recent Blogs

  • To Sell Is Human –So Does Collaboration Make Us Superhuman? Dan Pink, At The RSA April 10, 2013
  • Seven Rules For Building Effective Marketing Workshops February 21, 2013
  • What Happened To The Office Of The Future? Ben Hammersley Speaking At The RSA February 21, 2013
  • How Building Trust Creates Partnerships & Innovation: The 2013 GE Innovation Barometer January 28, 2013
  • The Best Marketing, Collaboration And Innovation Articles, Research And Blogs From 2012 December 13, 2012

• Topics Covered In This Blog

  2012 Summer Olympics Andrew Armour Android Apple Benchstone Benchstone.co.uk Benchstone Limited Benchstone Marketing Beth Comstock collaboration CollaborativeEdge Content entertainment Galaxy Tab Gary Hamel Google Harvard Business Review HBR Henley Management School Innovation iPad kevin kelly Marketing MarketingCafe marketing collaboration Marketing Innovation Marketing Partnerships Marketing Pioneering mobile More About Benchstone Limited Morten T Hansen music Partnership partnership marketing partnerships Partnerships & Collaboration Pubs Seth Godin Sky Social media Stefan Lindegaard Tablet The RSA Twitter Where Good Ideas Come From: The Natural History of Innovation

• My Recent Tweets

  • Fact: There are 400 new designs of mouse trap patented in US each year. Do most of these inventors think they're 'INNOVATORS'? 1 hour ago
  • Number Of The Day: World population: 7.1 Billion. Mobile subscriptions? 6.8 Billion. Source Kevin Kelly. itu.int/en/ITU-D/Stati… 4 hours ago
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  • RT @TheAgencyUK: ADVERTISING is salesmanship—it is not fine art, literature or entertainment 5 hours ago
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• Stefan Lindegaard – On Open Innovation

  • 6 Drivers for Intrapreneurs and Innovation
    I am giving a workshop on intrapreneurship next week and as I am doing some research, I decided to update this post and ask for more input on the drivers for intrapreneurs – and innovation in general.…

• IDEO – On Innovation

  • Articles: IDEO’s Designs On— Packaging Launches
    Core77 and Fast Company cover IDEO’s Designs On— Packaging online launch. Expired and Synthetic Biology are spotlighted.

• From Seth Godin

  • It's Thomas Midgeley day May 18, 2013
    Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. Midgeley is responsible for millions of deaths. Not directly, of course, but by, "just doing his job," and then pushing hard to market ideas he knew weren't true—so he and his bosse […]
    Seth Godin

• From Kevin Roberts

  • A Song In My Heart May 17, 2013
    Image Source: news.sciencemag.org When Lovemarks was created, one of the key elements that I could not leave out of the equation was Sensuality. The senses of sight, sound, touch, taste and smell have such an effect on our emotions that to leave them out would be simply unthinkable. Sound in the form of music has its roots in poetry, and in my opinion, the b […]
    Kevin Roberts

• From Kevin Kelly

  • Personal Shadow Outsourcing January 17, 2013
    Originally posted in The Technium For years I've heard apocryphal stories of knowledge workers in Silicon Valley who outsourced their job themselves. They had permission to work at home, but in fact outsourced their work to cheap Chinese or Indian labor. The Valley worker would work only a few hours per day overseeing his help, and goof off the rest. Th […]

• Media News – Media Week

  • Nokia and McDonald's among the takers for C4's ad offer
    B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
    Priyanka Mehra Dayal

• The MIX: Management Exchange -

  • Creating the High-Trust Organization
    John Mackey John Mackey American society appears to be undergoing a crisis in trust. Most of the major organizations that we depend upon, including governments of all types, corporations, our health care system, our financial institutions, and our schools all seem to be failing us. Indeed, I do not believe it is an exaggeration to claim that our society is a […]
  • Vineet Nayar: Where is the real value in your organization?
    Vineet Nayar Vineet Nayar HCL Technologies CEO Vineet Nayar describes the company's "employees first, customers second" principle—and the innovation journey it launched. Watch video
  • Terri Kelly: Are you ready to give up power to get results?
    Terri Kelly Terri Kelly MIX Maverick Terri Kelly, CEO of W.L. Gore, makes the case for a new brand of distributed leadership. Watch video
  • John Mackey: What's love got to do with it?
    John Mackey John Mackey Here’s a radical idea: if you want your people to trust you, start trusting them, says Whole Foods CEO John Mackey. Watch video
  • Good Boss, Bad Times
    McKinsey & Company McKinsey & Company Management expert Robert Sutton shares lessons on handling layoffs and teams in crisis. This is a Conversation Starter, one in a series of invited opinions on topical issues. Layoffs, pay cuts, and organizational reordering have become widespread realities in the downturn. In this video interview, management prof […]