Andrew Armour’s Top Ten Marketing F-Words.

Ten Marketing F-Words that shape the modern marketer.

1 – Functionality – everything needs to perform brilliantly all the time
2 – Form – and everything needs to be designed to look as well as it performs
3 – Friends – partners & allies unlock unique competitive advantages that are difficult or impossible to replace
4 – Focus – good things happen when you narrow the focus
5 – Free – if you give generously, you will win trust, loyalty and interest.
6 – Fast & First – fast plans, products & services = first in the customers mind & wallet
7 – Fantastic – surprise customers with amazing service
8 – Feel – Some love, passion & urgency needs to accompany the numeracy and logic
9 – Flexibility – In uncertain times, plans need to adapt quickly
10 – The Facebook Generation …

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