Trying to Be Something You’re Not: Works for Drag Queens, not for Google
Great article that reinforces the importance of one of my favourite F-Words: FOCUS. This TechCrunch piece explains how YAHOO lost its way – trying to be something they’re not. And casts an interesting question about whether Google should really try to be a Facebook or Twitter style social media business. One of the first lessons a marketer learns is the danger of brand dilution and over extension. Focus is the key. Or as a great TV producer once put it, to make it clear to me – ” its deciding what we DO NOT DO and WHAT WE ARE NOT that makes our brand”
Great article by TechCrunch..