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Trying to Be Something You’re Not: Works for Drag Queens, not for Google

September 10, 2010

Great article that reinforces the importance of one of my favourite F-Words: FOCUS. This TechCrunch piece explains how YAHOO lost its way – trying to be something they’re not. And casts an interesting question about whether Google should really try to be a Facebook or Twitter style social media business. One of the first lessons a marketer learns is the danger of brand dilution and over extension. Focus is the key. Or as a great TV producer once put it, to make it clear to me – ” its deciding what we DO NOT DO and WHAT WE ARE NOT that makes our brand”

Great article by TechCrunch..

via Trying to Be Something You’re Not: Works for Drag Queens, not for Google.

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