What Media Can Learn From IBM’s Turnaround

A great article by Simon Waldman (LoveFilm) on how IBM reinvented itself, from a business that was selling lots of hardware in the declining mainframe market – to one that now makes 84% of its revenue from software & services – $8Bn. How did they do it? (1) Rethink everything, (2) don’t kill but reinvent the core business, (3)find a big adjacency (or the thing that is near to your business…) – and,(4)innovate at the edges.


via What Media Companies Can Learn From IBM’s Turnaround.

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