Is Elton Editing The Indy Good For Journalism?

In an age where media content is becoming aggregated and cheapened – is celebrity editors the way to go?

 

Don’t get me wrong: love Elton. But in an age where media content is becoming aggregated and cheapened – is celebrity editors the way to go? Like rock stars discussing international finance and actors philosophising morality – this does tweek my heckles a tad. This seems more like a middle class liberal page three ploy than serious journalism. As Jay Leno famously says, the TV news could ask some international economists to explain changes in the economy. But instead – ‘Nah, what the hell – lets just go and ask a few truck drivers what they reckon’

http://themediablog.typepad.com/the-media-blog/2010/11/elton-john-independent-world-aids-day-2215301110.html

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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