Hollywood leads the way on how to create brand partnerships
An interesting piece reminding how the movie industry uses promotional marketing Partnerships to drive massive value and exposure. Many marketers will no doubt consider the unique appeal of entertainment means such partenrships sit more naturally in Hollywood. However – the principles are the same as for any other marketing partnership. What can you build and offer your collaborators and how can you gain leverage for what they can offer you?
For more information, see Benchstone.