Hollywood leads the way on how to create brand partnerships

An interesting piece reminding how the movie industry uses promotional marketing Partnerships to drive massive value and exposure. Many marketers will no doubt consider the unique appeal of entertainment means such partenrships sit more naturally in Hollywood. However – the principles are the same as for any other marketing partnership. What can you build and offer your collaborators and how can you gain leverage for what they can offer you?

For more information, see Benchstone.

via Hollywood lead’s the way on how to create brand partnerships.

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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