Why Great Content Beats Cool Gadgets.

Last week saw yet another fantastic piece of Apple PR as Steve Jobs launched the rather groovey looking iPad. It joins a long line of uber cool gadgets, gizmos, devices and hardware that inspires drooling and convulsions. But what about the content? Would do people love the cinema seats more than the movie? When did we start to love the newsprint rather than the story? Why is a plastic and a screen seen as cooler than the material it can show?

Continue reading “Why Great Content Beats Cool Gadgets.”

Spotify: Not So Lucky, Lucky, Lucky For Pete Waterman?

I took out my Spotify subscription for my birthday and I adore it. £10 a month and I can build fabulous playlists, listen to any number of interesting artists I may read about, anywhere, anytime. So is all well? Well, it is certainly a great product.

Continue reading “Spotify: Not So Lucky, Lucky, Lucky For Pete Waterman?”

Focused Content Matters

Perhaps all content is the same? Maybe everything is relative? Why can’t all media space be the same price? Why can’t a cheap package holiday be the same as a villa in the south of France? Having been off for a few days with family and catching up on magazines, newspapers and websites has made me realize that not all media and not all content is equal. In cold, hard reality there is a great difference between great content and great media – and the mediocre rest. And  unfortunately there is a lot of the mediocre rest to get through.   Continue reading “Focused Content Matters”