Two recent articles in HBR comment on the likely impact of Spotify – and how the launch of the Swedish music service could spell a radical change in the future of the music business, the broader content industry – and even Apple’s iTunes service. Maxwell Wessell points out that Spotify is a classic ‘low end disrupter’ that ironically could now have the same impact upon Apple – that iTunes originally had on the music retailing business – whilst James Allworth suggests consumers could get a shock if the Swedish system changes its pricing..
Will Spotify Kill iTunes?
When iTunes Store launched in 2003 it seemed like a gift from the future, so simple, so efficient so obviously better than other distribution channels. Spotify now changes that future, making iTunes now appear expensive, complicated, restrictive.