We Deserve Better Quality Business Events, Conferences & Seminars

BORING event
Only Another Seven Keynotes To Go Before Coffee…

Over the last twelve months I have attended a lot of marketing, digital and innovation themed conferences, seminars and industry events. A few were a great investment of my time and money. Some were disappointing – but free. Too many of them however were, universally awful. The worst offenders were more hype over substance and I felt ripped off paying for them as I gained nothing from the experience. Isn’t it time we deserved better, smarter and more productive business conferences, events and seminars?
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Book Review – A More Beautiful Question by Warren Berger. Part One.

‘Why Don’t Companies Train People To Ask Questions?’ – Warren Berger

qmarkThis is just one of the many great questions that Berger raises in this wonderful book that should be essential reading to anyone involved in product development, innovation or marketing performance. Linking to the themes from Berger’s main website – it explores the role and power of questioning in business, life – and everything. And just as important he examines why is it we seem too often to have forgotten the power of asking the really important questions – just when we need them more than ever? A More Beautiful Question is subtitled ‘the power of inquiry to spark breakthrough ideas’ – and of course in the vast realm of innovation literature, the role of inquiry and problem solving is a common theme. Curiosity (and some would argue friction and argument, as discussed in my interview with Gordon Torr in 2013) is the foundation of fresh ideas and solution.Continue reading “Book Review – A More Beautiful Question by Warren Berger. Part One.”

Book Reviews Part Two: Social, Digital And Innovation

Six Books That Have Crossed My Desk Recently
Six Books That Have Crossed My Desk Recently

In the second of this two-part series I am reviewing three more excellent books; ‘The Little Black Book of Innovation’ by Scott D Anthony, ‘Likeable Social Media’ by Dave Kerpen and ‘Pioneers of Digital’ by Paul Springer and Mel Carson. Together they deliver some great answers  to relevant questions, such as; What are the deadly sins of innovation? How should a brand develop digital content and engage with consumers in social media? And what kind of people helped create digital landmarks such as iTunes, Lastminute.com and TED? Read on to find our more. Or, alternatively go to Part One to see my reviews of ‘Strategic Partnering’ by Luc Bardin, ‘Brandscaping’ by Andrew M Davis and ‘Media Franchising’ by Derek Johnson by clicking right here…

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Doing: Why Innovative Companies Collaborate With Partners

“If you spend too much time thinking about a thing, you’ll never get it done.  Make at least one definite move daily toward your goal.” – Bruce Lee.  

new tech head 2014
Innovation Starts By Looking For New Connections Outside Of Your Organisation

The development of focused relationships with partners, allies and networks is a greater driver of innovation than countless rounds of internal brainstorming and intranet posts asking for everyone to be a bit more creative. Yet often individuals and companies cannot get over that first collaborative relationship step and move towards acting, testing and building something new, that could be greater than the sum of their two parts. Bruce Lee, knew a thing or two about the need to act and not just think.


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The Best Marketing, Innovation & Collaboration Pieces From 2013

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Here’s To A 2014 Full Of Collaboration, Innovation And Partnerships…

I was lucky to meet and work with some great people in 2013. From 4CM to Versatile Connections and from Henley Business School and Powwownow to Krems University in Vienna and Tech Music School in Fulham. 2013 was a year of Cafe Workshops and Collaborative Consulting. And a year of some brilliant marketing writing from people I was lucky enough to meet too. Here are my picks for the best writing I saw from 2013.

And here’s to more in 2014.

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On Mixing Creativity With Innovation : An Interview With Gordon Torr

 “Today, reliability is no longer a key to competitive advantage. The organisations that will become the names of this century will be renowned for sustained, large-scale, efficient innovation.” – As Paul Adler wrote in Harvard Business Review in 2011;

No Shortage Of Encouragement To Innovate And Collaborate.
No Shortage Of Encouragement To Innovate And Collaborate.

Everybody is a creative and everyone wants an innovative business. At least, that seems to be the case if you read any business magazine or scan the business shelf in the airport bookshop. Modern marketing leadership seems to be all about the ability to manage innovation.  But are we mixing up the spark of creativity with the process of innovation? Recently I met with and interviewed Gordon Torr, the ex-global Creative Director of JWT to discuss how we define and work with creative people & innovation.

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The Best Marketing, Collaboration And Innovation Articles, Research And Blogs From 2012

best of the year starThe first true twinkles of December frost appearing in the fields reminds me that its time to review 2012. The year was not easy for many and perhaps more about challenge and tricky opportunities for most. But it was a year with some great stuff too. I’ve here compiled my list of top articles, research and comments from 2012 covering marketing, collaboration, innovation and partnerships. What were your top articles of the year? Who would you pick? What would you recommend or suggest I add?

In no particular order… here are my top picks for 2012

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A Year of Blogging And Tweeting

bigger tweet cloudMy 2012 Tag Clouds from my blog and my Twitter feed show what has been colouring my conversations this year. From Collaboration to Partnerships from Innovation – by way of social media, super teams and creativity.

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You can read my blog by visiting https://andrewarmour.com/ and read my Tweets by following me at;  https://twitter.com/andrewarmour

Challenging Marketing Summaries; Gamification, Collaboration And Innovation

The Challenges Of Gamification, Collaboration And Innovation
The Challenges Of Gamification, Collaboration And Innovation

The recent Challenge Series of White Papers I contributed to focused on three topics that are set to test marketers in 2013. The rise of Gamification, the need for Collaboration – and the demands for Innovation. You can download the full white papers from the Benchstone website–  but here are some of the top facts, statistics, comments and quotes from the three papers in the series.

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Why Superteams Win In The Social Era Of Business – ‘Superteams’ by Khoi Tu

Great Teams Stay Well Connected…

Effective teams are often not composed of easy-going types. And some degree of ‘creative abrasion’ may be a requirement if you are seeking genuine excellence. Collaboration is not always about getting along but it’s always about peak performance. And when it comes to effectively innovating in the social era,  high performance team-work is still its foundation.

Continue reading “Why Superteams Win In The Social Era Of Business – ‘Superteams’ by Khoi Tu”