Is Advertising Any Good? The RSA Debate On Advertising & The Consumer

In Dudley Moore’s classic 1990 movie ‘Crazy People’ the lead character, an ad-executive called Emory Leeson, hits on a novel idea for his new series of advertising campaigns: just tell the truth and stop the schmaltz and corny ads. His line for Volvo? ” They’re Boxy – But They’re Good”. And an on-message line to  help promote the Greek tourism industry? “The French Can Be Annoying: Come to Greece – We’re Nicer”. Well, they do say all comedy is truth.  And of course, with the natural hyperbole so common in advertising Dudley Moore highlights perhaps an inconvenient truth – that advertising is mostly not  honest. But does that make it a bad thing?

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