Tag: Benchstone Marketing

Michael Lynch: Secrets To Success,Innovation – And Avoiding Burning Buildings…

Starting With The Basics. A sign at Autonomy Corporation's HQ

Over 13 years – a Cambridge University PHd named Michael Lynch took his research into the mysterious world of  ‘pattern based computing’ – added a £2000 chance investment he obtained from a bloke he met in a pub – and turned this into into an international technology giant that last month was purchased by Hewlett-Packard – for something in the region of $10.2 Billion. His story shares a lot of similarities with Mark Zuckerberg – the founder of FaceBook. And as he built up what would become Autonomy Corporation, Lynch agrees that there were indeed lots of late night coding marathons fuelled by chinese takeaways. However, unlike the movie ‘The Social Network’ –  his ‘group of British nerds’ were never ever surrounded by beautiful women…

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Willie Walsh – Planes, Change and Airport Troubles …

There is a whiff of the Mourinho about Willie Walsh and he is not everyones cup of in-flight beverage. He acknowledges that taking the media flack comes with the territory. But in a world where everything is built for speed – a truly global business needs a CEO that is fast and Willie Wash, love him or hate him – does not have a slow setting.

It's a fast business ...

Willie Wash, the CEO of International Airlines Group – the holding company of British Airways (BA) and Iberia –  moves fast. He heads up a fast paced business – each year carrying 49 million humans all over the world in its fleet of 419 jets. Willie Walsh talks fast. He takes questions easily and answers them quickly, peppering his comments with facts, stats and detail. His to do list will cover everything from oil prices to volcanoes, from  tourism to terrorism. And last night he entertained a packed room at Adam Street Club – offering a rare insight into the type of character that leads a global business that employs 56,000 people with revenues north of £14 billion.

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Matt Ridley: On The Exchange Of Ideas..

Matt Ridley is one of the world’s great science journalists and the ex-Science editor for The Economist. A common theme in his work  – is the story of how collaboration and the exchange of ideas is the vital ingredient that powers great invention, trade, social change – and (and this is the important lesson for marketers) – commercial  innovation. In the TED video below, Ridley explains the importance of specialism and working together.  It’s an uplifting, fun and positive presentation – with a valuable message. This is something he explores in his excellent book – The Rational Optimist. Ridley points out that businesses manage a whole ecosystem of specialist suppliers, experts and increasingly, in our hyper connected super fast world, accessing those most valuable of raw business materials: knowledge and ideas. Nobody can do it alone.  At Benchstone we believe in the vital importance of critical third party collaborations that need be driven by relationship managers with attention to Fit, Planning – and Momentum. For more information on how effective partnership management and smarter collaboration strategies can sharpen your marketing approach visit Benchstone Marketing

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