ITV’s Crozier: Collaborative Media Partnerships Are Key

Adam Crozier, the Chief Executive of ITV reveals in an interview in The Guardian that collaborative partnerships will be vital to the future of the broadcaster – and in a multi-channel and ‘non-linear’ world, content owners and distribution channels will have to look at challening new models, including working with brands and organisations traditionally viewed as their media rivals. This reflects the broader trend for collaboration and partnerships to be increasingly seen as the key driver for innovation (see my earlier post on this trend at http://tinyurl.com/6cyhyzp.

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