Albert Einstein once said ‘not everything that counts can be counted and not everything that can be counted – counts’. In other words, we are in danger of spending a lot of time measuring and analysing what is not important – whilst ignoring what truly is. The marketing, innovation and sales business is not immune. A great quantity of noise, reports, feeds, briefing, planning – and meetings. Lots of meetings. Yet whilst we have a surplus of texts, emails and data we often overlook what is in real short supply – purposeful, collaborative, open and focused – business conversation.
The historian and philosopher Theodore Zeldin – founder of Oxford Muse.com says a lot with few words; “the kind of conversation I am interested in is one where you start it prepared to emerge from it a slightly different person”. As befits a great mind, this is a deceptively simple insight that contains within it a quite a profound truth. How often in business do you engage in a conversation where you are truly open to the ideas of others?