As an advocate in partnership marketing it’s just as important for me to point out that not all partnership and collaborative offers are good ones – and that sometimes it is best solution is to walk away from the deal. As an old boss once wisely told me ‘do not fall in love with the deal’ – but keep a clear idea of what you really want from the relationship. In an interesting piece published in Business Insider in 2010, Venture Capitalist Don Rainey pointed out that small businesses need to just say no to certain partnership deals. I agree with Rainey up to a point but I think some of the ‘no-no’s’ he points out can be overcome with a sharper partnership approach too.
Continue reading “Solutions For Small Business Partnership No-No’s”
Andrew Armour's Benchstone Blog 