The term partnership can mean different things to different people and in many cases that makes sense but it should never just be about the purchase orders. This is a point that has been made very clear recently by Ben Gomes-Casseres. If the shared definition is not understood and agreed by the parties early on, it can frustrate and poison any chance of a long-term relationship – be it one based on sales, marketing collaboration or anything else.
Continue reading “Partnership> Why It Is Not a Purchase Order”
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