The CollaborativeEdge – Part One: The Paradox

Cap Gemini recently reported that over 80% of CEO’s they surveyed identified idea sharing as the single most important element of innovation – and yet only 16% said they had the right culture to do it. And General Electric’s (GE) survey of top global marketers revealed that whilst 86% of them agreed that partnerships were the most important element of innovation – only 21% were able to build them.  We call this ‘The Collaborative Paradox’:  there is an increasing demand for innovation, which is driven by smarter relationships – but due to a lack of internal and external collaboration skills, there is often a failure to innovate.

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