On Mixing Creativity With Innovation : An Interview With Gordon Torr

Collaborating, on the foundation of a bad idea, will not create the right outcome no matter how good the interaction between the players. And even with a good idea you need the right management and perhaps structure to nurture it.

 “Today, reliability is no longer a key to competitive advantage. The organisations that will become the names of this century will be renowned for sustained, large-scale, efficient innovation.” – As Paul Adler wrote in Harvard Business Review in 2011;

No Shortage Of Encouragement To Innovate And Collaborate.
No Shortage Of Encouragement To Innovate And Collaborate.

Everybody is a creative and everyone wants an innovative business. At least, that seems to be the case if you read any business magazine or scan the business shelf in the airport bookshop. Modern marketing leadership seems to be all about the ability to manage innovation.  But are we mixing up the spark of creativity with the process of innovation? Recently I met with and interviewed Gordon Torr, the ex-global Creative Director of JWT to discuss how we define and work with creative people & innovation.

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