Nokia & Microsoft Alliance: Dream or nightmare?

It is alleged that a Google insider described the potential alliance between Microsoft and Nokia in less than glowing terms; “you can’t join two turkeys and make an eagle”. With Android growing at 800% in 2010 and Apple/iOs the darling of early adopters and innovation fans – Microsoft and Nokia have increasingly looked off the pace. As I’ve said consistently (and I’m only agreeing with what other partnership marketers have stated previously) – collaboration and alliances are going to be the future of marketing.

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