The Death Of Traditional Strategy – And The Rise Of Connected Business

Nilofer Merchant says; ‘value can come from any individuals – inside and outside the organisation’. She explains that co-creation, collaboration and open innovation are more relevant than traditional business school text books.

It is the powerful and traditional organisations that will lose out to those that are smaller, nimbler and more connected. In her recent essay and pod cast the excellent Nilofer Merchant describes how in the Social Era the herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy.  RIP, Traditional Strategy: 1930-2012. We loved your work – and it was great knowing you…

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