Why Collaboration Is Not The Same

Many leaders the required skills to collaborate meaningfully

Good Things Happen When Ideas Connect.

In April I wrote a piece identifying what I call the Collaboration Paradox: whilst senior marketers and CEO’s agree ¬†greater internal and external collaborative behaviour is required to reach their innovation goals, research shows that most people and organisations are not equipped to do it. And ¬†recently a senior business leader raised a related paradoxical point: whilst more ¬†executives than ever are trained in business studies to effectively manage operations, units and teams – why is there a worrying lack of creativity, customer focus, innovation and entrepreneurship?

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