Why Collaboration Is Not The Same

Good Things Happen When Ideas Connect.

In April I wrote a piece identifying what I call the Collaboration Paradox: whilst senior marketers and CEO’s agree  greater internal and external collaborative behaviour is required to reach their innovation goals, research shows that most people and organisations are not equipped to do it. And  recently a senior business leader raised a related paradoxical point: whilst more  executives than ever are trained in business studies to effectively manage operations, units and teams – why is there a worrying lack of creativity, customer focus, innovation and entrepreneurship?

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