I recently published a guest post in the excellent TrinityP3 website (one of the world’s leading consultancies on agency management & marketing procurement) – where I examined what it is that makes for good and bad marketing meetings, workshops and seminars. You can read the full post – here. This is based in my experience over the years as both a participant and leader of such sessions – and my reflections on what works and what does not. My own work in developing MarketingCafe is very much a result of this understanding – and putting it into practice.
Below is a summary of the Seven Rules For Building An Effective Marketing Workshop –