Spotify – Andrew Armour's Benchstone Blog

Will Spotify Kill iTunes?

When iTunes Store launched in 2003 it seemed like a gift from the future, so simple, so efficient so obviously better than other distribution channels. Spotify now changes that future, making iTunes now appear expensive, complicated, restrictive.

Two recent articles in HBR comment on the likely impact of Spotify – and how the launch of the Swedish music service could spell a radical change in the future of the music business, the broader content industry – and even Apple’s iTunes service. Maxwell Wessell points out that Spotify is a classic ‘low end disrupter’ that ironically could now have the same impact upon Apple – that iTunes originally had on the music retailing business – whilst James Allworth suggests consumers could get a shock if the Swedish system changes its pricing..

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