I was delighted to be a co-developer and contributor to the Challenge Series of white papers and discussions. The first two papers are now available to download as PDF’s from the main Benchstone Website – or click on the images below to download your copies.
< Marketing And The Evolution of Collaboration
This paper contains a review of the recent thinking and research relating to collaboration and innovation and features my interview and discussion with Duncan Thomas, the founder of digital agency – Pomegranate Group and Steve Hemmings from Realpoint Consulting. We explore why successful collaboration is often so difficult and what kind of skills and behaviour need to be developed.
Can Marketers Win With Gamification? >
This paper explores how the psychology and tactics used by games designers and entrepreneurs can be used by marketers and businesses to improve their relationships with users, customers and other stakeholders. The white paper contains some of the history (and controversy) behind the use of gamification within marketing – and a look at how marketers can avoid the hype and use the smart gaming tactics to add value to their innovation efforts.
What are the modern challenges you think marketers now face? Please comment – and let us know if you have marketing topics that you think need to be questioned. Or, if you would like to contribute to the future editions of the Challenge Series, please get in touch.
Andrew Armour's Benchstone Blog 