Has YouView Got Momentum?

You can never underestimate the power of ‘the Big Mo’. In 2000 Malcolm Gladwell wrote his classic The Tipping Point – spreading the belief that ‘ideas and transformation spread like viruses’. A good alliance, also needs to reach a Tipping Point, with the three elements identified by Gladwell; Contagiousness, Little Causes & Big Effects and – Dramatic Change. In marketing alliances, Momentum is the engine that drives these elements. Without momentum new relationships enter a lethargic spiral and there never is a Tipping Point…

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