Andrew Armour’s Top Ten Marketing F-Words.

Ten Marketing F-Words that shape the modern marketer.

1 – Functionality – everything needs to perform brilliantly all the time
2 – Form – and everything needs to be designed to look as well as it performs
3 – Friends – partners & allies unlock unique competitive advantages that are difficult or impossible to replace
4 – Focus – good things happen when you narrow the focus
5 – Free – if you give generously, you will win trust, loyalty and interest.
6 – Fast & First – fast plans, products & services = first in the customers mind & wallet
7 – Fantastic – surprise customers with amazing service
8 – Feel – Some love, passion & urgency needs to accompany the numeracy and logic
9 – Flexibility – In uncertain times, plans need to adapt quickly
10 – The Facebook Generation …

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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