the seven greatest marketing books ever sold

The list is purely my subjective opinion and is not based on sales, academic references or reviews. It is of course, a brilliantly selected list and impossible to fault by any sane person with an ounce of marketing knowledge. But, if you disagree and want to swap one of the books below for a different choice, then email me on – with three good reasons why your choice is better than any of mine below. (i.e. you must tell me which book you want to remove from the list). And, if I agree – I will update the list.

I am open to logical reasoning, amusing persuasion and bribary.

the seven greatest marketing books ever sold >>>>

(1) The 22 Immutable Laws of Branding: by Al Ries and Jack Trout. (1993),
Why? The godfathers of brand positioning. They own that place in your marketing mind…

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (2005)
Why? The manifesto for new marketing. Stands out massively from the rest. Like a purple cow.

(3) What They Don’t Teach You At Harvard Business School Mark McCormack (1983)
An uncomfortable read for a few I’ve met over the years. Yes, you know who you are.

(4) The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2000)
Why? Incredible insight into modern media, people, change and epidemics. Contagious ideas…

(5) The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle(2006)
Why? Because its the biggest story of our generation.

(6) Competitive Strategy: Techniques for Analyzing Industries and Competitors. by Michael E. Porter (1980)
Why? Because he is Michael Porter. And this is the raw ingredient of every marketing cake you’ve ever made or eaten.

(7) Peak Performance: Business Lessons from the World’s Top Sports Organizations: by Kevin Roberts, et al (1997)
Why? Not everyones glass of Pepsi. But a brilliant insight into people that do more than marketing.

Disagree? Email me your suggestions –

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

One thought on “the seven greatest marketing books ever sold”


    How could you miss out Marketing Warfare (Ries and Trout) and Crossing the Chasm (Moore) from this list?

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