Content Licensing – Computer Love?
Has technology made rights management redundant? Just because I can copy and distribute without paying for contetnt – is it right? Can music companies survive on income streams other than unit sales & publishing? When I first worked in music publishing an old hand once said “just because I have the technology to break into your car, and I really like it, does that mean I have the moral OK to use it?”. But in a world of endless distribution everyone now has the car alarm bleeper to everyones musical car. My head tells me that rights owners can longer control their work and they have to adapt to a new model (whatever that may be) – but my heart tells me that too many technology companies are happy to exploit the work, investment and talent of the creative industries upon which they feast whilst expecting nice clear and traditional (retail, licenses, patents, top price for new products) – revenue streams for their own businesses.