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Brand Licensing – So What’s New?

January 27, 2011

An interesting piece on brand licensing but nothing really new here: Walt Disney first licensed the iconic Ingersol Mickey Mouse watch in the 1930’s. The areas that I find increasingly interesting is the development of brands x-platform. Computer games become movies, events become TV shows; sports brands become computer games. The kind of TV show – event brand extensions mentioned in this article are interesting. And for me strike a chord, as I proposed, pioneered and launched a 3-day live event based on a tv show back in 1995! It was one of my first introductions to marketing collaboration and inspired me to focus on marketing partnerships.

http://rss.mad.co.uk/c/359/f/4976/s/121c34ef/l/0L0Smad0O0CMain0CNews0CArticlex0C125d70A559ea74928ae1c9bc7aacc4b680CBrands0Egain0Eexposure0Eto0Euncharted0Echannels0Bhtml/story01.htm

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