Partnerships That Every Small Business Can Build

Smart and cost effective partnership marketing tactics are not just for large brands – small businesses can benefit from them too.

Partnerships and alliances are good for business. Big business has always known this — from McDonald’s building global co-promotions with Coca-Cola and Walt Disney, to Nike building trainers that talk to your iPhone. But alliances can bring significant benefits for small firms too – something I discuss in this article within MarketingDonut. In the article I outline the four main partnership tactics that small businesses can use; (1) Revenue Partners (2) Supplier Partners, (3) Industry Alliances and (4) Promotional and PR. These are the kind of marketing programmes that are used by some of the world’s biggest brands – because they’re cost effective and work. So if they’re not already doing so, isn’t it time small businesses started to build these approaches into their plans too? For more information on partnership tips and advice see Benchstone.co.uk

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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