Collaboration –The Key Driver for Success in Business

Joe DePaola from the BizShifts Trends blog has published a great piece on collaboration. See – http://bizshifts-trends.com/

“Global companies that collaborate better, perform better. Those that collaborate less, do not perform as well. It’s just that simple.” ~ Jaclyn Kostner.

So true – and this excellent  post goes on to outline some great research pieces including Colin Brown’s ‘Six Degrees of Collaboration, which contains an excellent quote;

” While business was once all about keeping one step ahead of your rivals, in today’s socially networked society, working together can lead to greater success.  Steering the enlightened path is a new C-word that has emerged as the way forward for business: Collaboration. In today’s hyper-socialized economy, it’s not who you know that really counts, but who you don’t. The priority for many CEOs today is to break down the barriers that stand between them and their employees, their customers, their partners, their vendors – even their rivals. National boundaries are being bridged, corporate walls breached, expertise shared. Google’s Eric Schmidt’s prevailing mantra is ‘collaborate or perish’.

To see the full piece from Joe please see

“Collaboration” –The Key Driver for Success in Business, Globally: Diversity of Ideas, Strength in Unity, Power of Innovation, Leveraging Shared Business Model….

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London. View all posts by Andrew Armour