A More Beautiful Marketing Question? Part Two

marketingquestionIf marketers asked more beautiful marketing questions would we not create more beautiful marketing answers? What should those questions be? And why do we struggle to ask them? Part one of this two-part blog featured a review of Warren Berger’s excellent book ‘A More Beautiful Question’ where he explores the importance of questioning in innovation, creativity and entrepreneurship. In this second part I’m looking at how this approach can be applied specifically to marketing and the kind of questions that marketing leaders need to encourage to be asked more inside our organisations.

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