Partnerships Big & The Small: Some Just Don’t Get It

We’re as strong as our network. And when small nimble players can appear and disrupt even the most powerful of industries – it is dangerous to be playing alone,

Cynthia McIntryre has just published a great piece in HBR explaining why and how SME’s & corporates¬† need to collaborate.¬† If they want to prosper –¬† SME’s need to form smart relationships with powerful players – and get access to their resources and experience. And likewise, if corporates really want to innovate, its been proven that they need to add the energy, ideas and freshness of SME’s to their mix. Its partner – or perish. So, why do some people still – not get it?

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