Tag: Marketing Partnerships

On Building A Hive Mentality – And Jonathan Haidt

Haidt recommends the kind of management tactics that can help build the kind of strong, collaborative, cohesive culture.

Jonathan Haidt’s latest work The Righteous Mind is a serious piece of heavy reading in every way. The hardback thumped into my briefcase at a sturdy 702 grams. And its 321 pages of erudite thinking is backed up by a further 51 pages of notes plus 17 pages of detailed index.  Its sections and sub-headings are seriously crisp and the arguments are summarised and presented as ‘Exhibits’ – to give the book the kind of gravitas that would suit a judge’s chambers. And to be fair, the subject matter and the quality of the work suits it.

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Partnerships Big & The Small: Some Just Don’t Get It

We’re as strong as our network. And when small nimble players can appear and disrupt even the most powerful of industries – it is dangerous to be playing alone,

Cynthia McIntryre has just published a great piece in HBR explaining why and how SME’s & corporates  need to collaborate.  If they want to prosper –  SME’s need to form smart relationships with powerful players – and get access to their resources and experience. And likewise, if corporates really want to innovate, its been proven that they need to add the energy, ideas and freshness of SME’s to their mix. Its partner – or perish. So, why do some people still – not get it?

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In Search of Empathy

In a world where its the quality of your personal business relationships that give you a collaborative advantage – empathy may be smartest thing to invest in.

It is a commonly accepted truth that there are only really two kinds of problems: you either have a process problem or a people problem. And, as a senior lawyer told me recently – even the process problems really boil down to people problems. As a practitioner and evangelist for collaboration, co-operation and partnerships for over 20 years I have seen how the success or failure of initiatives mostly comes down to how well we large apes can understand, communicate, solve problems – and work together.

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