It was great to this week receive a re-posting of my Partnership Marketing Manifesto from the bona fide marketing legend – Gary Hamel. Currently Hamel is Visiting Professor of Strategic and International Management at the London Business School and also the Innovation Architect at the very interesting website – The Management Information eXchange – MIX. Hamel is of course the author behind such seminal texts as ‘Competing For The Future’ , the superb ‘Alliance Advantage’ and a further seven leading books on competitive marketing and innovation. Why did I decide to promote a Partnership Manifesto within MIX?
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