This is a great piece by Kevin Smotler asking a marketing question I have always loved – that is too seldom asked. Smotler discusses the rise (surely not a bubble?) of location based apps and review services – Groupon, Foursquare and hundreds of new startups and variations on existing platforms such as Facebook. What is the point?
Continue reading “‘What’s The Benefit Of Your App?’”
Andrew Armour's Benchstone Blog 