Marketing: Just Getting Away With It?

Brilliant piece by Seth Godin pointing out that most marketing is so often just about doing the minimum one can ‘get away with’ – before your lose customers. The alternative is of course to over service and offer something truly exceptional.  As he would call it: Art.  http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/QLOPM7u9jE8/how-much-can-i-get-away-with.html