Marketing: Just Getting Away With It?

Brilliant piece by Seth Godin pointing out that most marketing is so often just about doing the minimum one can ‘get away with’ – before your lose customers. The alternative is of course to over service and offer something truly exceptional.  As he would call it: Art.

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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