Marketing: Just Getting Away With It?

Brilliant piece by Seth Godin pointing out that most marketing is so often just about doing the minimum one can ‘get away with’ – before your lose customers. The alternative is of course to over service and offer something truly exceptional.  As he would call it: Art.  http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/QLOPM7u9jE8/how-much-can-i-get-away-with.html

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s