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Marketing: Just Getting Away With It?

March 25, 2011

Brilliant piece by Seth Godin pointing out that most marketing is so often just about doing the minimum one can ‘get away with’ – before your lose customers. The alternative is of course to over service and offer something truly exceptional.  As he would call it: Art.  http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/QLOPM7u9jE8/how-much-can-i-get-away-with.html

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