Sly Bailey, being a great marketer and CEO of the UK’s biggest newspaper group Trinity Media has recently suggested that media industry needs to adopt some good old fashioned P’s to help find its feet in an ever complex and frustrating technological world. Marketers love P’s. Personally I love ‘F’ words – but that was a previous post of mine. But she has suggested some different P’s for the media and content marketers to consider: PORTABILITY, PERSONALISATION. And the last one? The tricky one: PAYMENT.