It was said that Napoleon wanted his generals to the be the luckiest ones – not necessarily the smartest. In the same way, not all great business innovations need to be the result of brilliant research, dedicated marketing and canny logistics. Sometimes it may be just an accident as Kevin Roberts points out below.
KR Connect
via Accidentally Brilliant.
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Author: Andrew Armour
Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.
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