Accidentally Brilliant

September 30, 2010

It was said that Napoleon wanted his generals to the be the luckiest ones – not necessarily the smartest. In the same way, not all great business innovations need to be the result of brilliant research, dedicated marketing and canny logistics. Sometimes it may be just an accident as Kevin Roberts points out below.

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via Accidentally Brilliant.

From → New Marketing Thinking

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Accidentally Brilliant

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