News International’s move to monetising the access to content continues. And now, News Of The World puts up a paywall.With so many free news services available this is another brave move. But as iPad and Android slate devices start moving from early adopters to the mainstream – the divide between paywall, subscriptions and apps – will become blurred.
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via News of the World moves behind paywall.
Author: Andrew Armour
Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.
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