A great piece by Robert Andrews on how brands and retailers are increasingly banking their marketing and product development budgets on content. The clothes brand Net-a-Porter receives a staggering 3 million people visiting their site and devouring articles, blogs and videos. Whilst traditional media needs to reinvent its own revenue streams – entrepreneurial brands are increasingly becoming media businesses.
via Why Content And Commerce Is A Marriage Made In Heaven.
Author: Andrew Armour
Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.
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