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Why Content And Commerce Is A Marriage Made In Heaven

October 26, 2010

A great piece by Robert Andrews on how brands and retailers are increasingly banking their marketing and product development budgets on content. The clothes brand Net-a-Porter receives a staggering 3 million people visiting their site and devouring articles, blogs and videos.  Whilst traditional media needs to reinvent its own revenue streams – entrepreneurial brands are increasingly becoming media businesses.

paidContent:UK

via Why Content And Commerce Is A Marriage Made In Heaven.

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