What Media Can Learn From IBM’s Turnaround

A great article by Simon Waldman (LoveFilm) on how IBM reinvented itself, from a business that was selling lots of hardware in the declining mainframe market – to one that now makes 84% of its revenue from software & services – $8Bn. How did they do it? (1) Rethink everything, (2) don’t kill but reinvent the core business, (3)find a big adjacency (or the thing that is near to your business…) – and,(4)innovate at the edges.

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via What Media Companies Can Learn From IBM’s Turnaround.

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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