A great piece by Godin on the importance of doing ‘better’, smarter work – and the importance of coaching. Work smarter not harder is a cliche but there is a lot of truth to it. A lesson I learnt early in my career was that sometimes it was better to have three to four solid decent projects that were well managed, than betting all your time on a trying to land that large, complicated project that sucked resources and energy. In football and rugby, trying to land that super pass and going past a packed defence is in the vast majority of cases just dumb footie. Coaching your team to do the right things more often, show flair at the right times and being ‘smarter’ with how you implement things if often real foundation for success.