Open door: The Guardian’s rules of social media participation

The battle lines are drawn up. Between those that believe that content should only be accessed via subscriptions and paid for by consumers and users (which is of course stupid) and those that think expensively created media should instead be exported everywhere for free (which is even more stupid). Can you build a commercial model off ancillary rights and advertising even though you make only a few pence from your creative work itself? Fine if you’re Lady Ga-Ga. Not so easy if you’re a composer who wants to earn money for writing and recording beautiful music rather than being a celebrity and souvinir peddlar. And social media, iPads and Android powered Slates are being seen by some as the saviour; re-engaging the audience in great content and providing a great advertising platform too. The article below contains an overview of the guide that journalists from The Guardian take into account before tweeting and feeding their content (for free of course…) to other media. Like many aspects of modern marketing – decision making, responsibility and brand is devolved. The Revolution is Devolution. And the first word in the Guardian’s guide for using social media? PARTICIPATE.

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via Open door: The Guardian’s head of digital engagement on … the rules of participation.

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London. View all posts by Andrew Armour