Total music sales grown marginally. But is music still the centre of modern media trends? I have always felt that music is the essential driver, happily referenced and used by television, advertising, movies and fashion. Yet – commercially, it seems to lag well behind the recent successes of online retail and video games…
See – UK’s Digital Music Boost Slowed In 2010.
Author: Andrew Armour
Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.
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