Nokia’s Real Problem: It Is In The Commodity Trap

This is a very interesting piece by Henry Chesbrough that explains the dilema that technology marketers have created by being caught up in the endless loop of ‘innovation’ – which for many means continuous product development cycles, rather than thinking about their models – leading them to being increasingly commodified. I have always felt that the most interesting aspect of Apple was not the iPod and iPhone themselves (brilliant though they may be) – but the fact they built a vibrant new model for selling music and then apps. My view of course, as shown by the General Electric Innovation report from January this year – is that genuine innovation comes not from internal product refinement, but from collaborating with partners. In the meantime  – enjoy this great piece by Chesbrough. via Nokia’s Real Problem: The Commodity Trap [Blog].

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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