This is a very interesting piece by Henry Chesbrough that explains the dilema that technology marketers have created by being caught up in the endless loop of ‘innovation’ – which for many means continuous product development cycles, rather than thinking about their models – leading them to being increasingly commodified. I have always felt that the most interesting aspect of Apple was not the iPod and iPhone themselves (brilliant though they may be) – but the fact they built a vibrant new model for selling music and then apps. My view of course, as shown by the General Electric Innovation report from January this year – is that genuine innovation comes not from internal product refinement, but from collaborating with partners. In the meantime – enjoy this great piece by Chesbrough. via Nokia’s Real Problem: The Commodity Trap [Blog].