Andrew Armour's Benchstone Blog
On Coaching, Marketing, Partnerships, Innovation & Collaboration – From Andrew Armour
According to Professor Richard Wiseman – one the of the most brilliant and widely quoted of UK psychology writers – sceptic and debunker of pseudo-science nonsense (and a brilliant illusionist too by the way) – the foundations of brainstorming are shaky ones, to say the least
We’ve all been there: The plastic cups. The marker pens with more squeak than ink. That white board with the shadowy phrases of projects long forgotten, still ghostly visible. The sticky notes. The giant pads of paper. Blu-tak. So, is brainstorming really any good? Professor Richard Wiseman thinks maybe not..
Continue reading “Business Myth #1. Is Brainstorming Really Any Good?”
Andrew Armour's Benchstone Blog 