Technology & Innovation – As Adaptation

Kevin Kelly has written a great piece summarising his theory of how technology progresses and changes through an almost Darwinesque like process of evolution – as one piece of innovation leads to another, and another. Unlike biology, in technology this adaptation and change process is measured in months and quarters – rather than millions of years.  He points out that great ideas and steps forward build on others – not in isolation. Mozart needed the piano, Van Gough needed the invention of oil based paints. Kelly calls this network of technology and ideas – The Technium.

His view mirrors very closely that of Steven Johnson – author of the wonderful ‘Where Good Ideas Come From’. Both reinforce the belief that the best innovation comes from connecting with and exploring the work and technology of others – rather than being isolated within ones own village.  The development of smart partnerships and collaborations can only make this process stronger.

For more information see; Benchstone

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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