Those who have not had time to read Steven Johnson’s great book ‘Where Good Ideas Come From’ can catch his TED presentation from 2010 below. If you don’t know his work, Johnson explored how the most creative business and societal ideas evolved and the environments that best stimulate them. For marketers, who continually stress the importance of innovating this is worth a moment. A key finding is that ‘coffee house’ style collaboration, connection, relationship building (i.e. partnerships) – and using existing resources is key to good ideas. As Johnson says ‘Chance favours the connected mind’ and connecting those ideas is more important than protecting them.
- Technology & Innovation – As Adaptation (andrewarmour.com)